As a school project, we created a waste-awareness campaign for the SIRE foundation. Our goal was to engage young people between the ages of 13 and 18 and make them aware of their responsibility for the environment, with a focus on preventing littering. The campaign’s tagline is: "Change your habits, not your habitat."
Together with my project group, we developed a colorful and humorous final concept. We chose a cross-media approach, using both online and offline channels to reach our audience. I was responsible for the offline advertising, which included posters, banners, and trash can stickers. We aimed for a playful and vibrant atmosphere throughout the campaign.
